Pharma15 Live! – Industry Experts Square Off on Clinical Trial Advertising

Join us for the debut of Pharma15 Live! where industry experts debate the burning issues of clinical R&D.

Pharma15 Live! kicks off with the timely topic of direct-to-consumer advertising to support clinical trial recruitment and enrollment.

Taking on the Challenge:
Matt Kibby, President, BBK Worldwide
Shwen Gwee, Head of Digital Strategy, Biogen
Dan Sfera, Owner and CEO, The Clinical Trials Guru

Kaitlin Kelleher, Conference Producer, Cambridge Healthtech Institute

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Drug Information Association Annual Meeting

The Drug Information Association’s (DIA) Annual Meeting will bring together thousands of innovators from around the globe to Boston this June. Designed to drive insights into action, the event offers opportunities to engage with global decision-makers and influencers. The sessions will include distinguished speakers and expert panelists from regulatory, industry, patient advocacy, and academia.

BBK will be exhibiting for the 18th year in a row, and will be inviting attendees to stop by our booth (#1607) for in-depth discussions on the latest industry trends and thought leadership. BBK will also be presenting the following two professional poster sessions:

Real World Data Meets Real World Evidence in Patient Recruitment and Engagement (Presenter: Aaron Fleishman)

Taming the Study Data Explosion: How to Leverage KPIs to Maximize Performance (Presenter: Erica Mercado)