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Digital Marketing & Media

All of our digital marketing and media services – including online prescreeners – are executed with an analytical eye to ensure sites receive highly-qualified referrals, while providing sponsors a maximum return on investment. Our strategists begin by analyzing the protocol. Next, they apply their deep understanding of the target audience and their media consumption habits to developing a high-performance tactical mix of advertising outreach that can be delivered across new and traditional media channels.

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OUR DIGITAL MARKETING & MEDIA DELIVERS

51984

Pre-qualified referrals generated through outreach efforts in 2017.

42%

Increase in patients screened at sites participating in referral generation programs.

Endless analysis and reporting capabilities for tracking patients from referral through enrollment.

The BBK Media Process

BBK uses this process to develop a high-performance tactical mix of advertising outreach that can be delivered across a range of new and traditional media channels.

Our media strategists start by anazlying the protocol.

Our media strategists start by anazlying the protocol.

We then identify the target audience that is best for the study.

We then identify the target audience that is best for the study.

With this data, we are able to identify the media consumption habits of each audience.

With this data, we are able to identify the media consumption habits of each audience.

Once we’ve identified the tactics needed, our team deploys and then modifies based on real-time tracking.

Once we’ve identified the tactics needed, our team deploys and then modifies based on real-time tracking.

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Referring Physician Outreach