With a fresh, ground-breaking approach, Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success offers start-to-finish direction and insights for planning, implementing, and evaluating patient recruitment strategies and campaigns.

Written to aid both single-country and global clinical trials, the book liberally uses examples of successful recruitment campaigns to illustrate its methods and theories. It also explores many current issues – such as the move from a centralized to a customized approach, international regulatory environments, recruiting from special audiences, and much more – offering the bold perspectives of two of the industry's most respected thought leaders.

Reinventing Patient Recruitment will help set your company's standards for patient recruitment and retention for years to come.

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£95.00 / US$175.00
ISBN: 0 566 08717 0 // January 2007 // 296 pages // A4 Hardback